In simple terms, infotainment is
simply information and gossip stories about showbiz in all aspects. It could be
a story about a certain celebrity, movie, show, etc.
Infotainment can be traced back to
the introduction of entertainment news in the 1980s and back to the beginning
of the TV show Entertainment Tonight in
’81. This show offered entertainment news and information as if it was “real”/
“traditional” news and presented it in that way.
Infotainment as a marketing tool
can be believed to be the result of the media delivery systems and the
conglomerate ownership structure.
During the ‘80s and ‘90s,
conglomerates put their focus tightly on media and as they did so the line was
a little blurred between “traditional” news and entertainment/ entertainment
news. Infotainment and the creation of media events fit perfect with goals of
the media conglomerate structure.
During the ‘90s the movie Titanic really was tested by the
consumers influence from infotainment. There were negative and positive stories
that were released and during this time, it really showed how much power
infotainment had/ has.
No comments:
Post a Comment